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8 Reasons Why Your Business Needs a Website

July 4, 2022

You have a business, and you think that it can do well with no website. However, you are wrong. A website is as essential as an office address for your business. Without a digital presence, your business won’t be able to take off and soar. But why exactly do you need a website? How will having a website benefit your business? Will it cost you much? Let’s find out in this article the top eight reasons why your business needs a website.

Woman scratching her head and wondering with a speech bubble thinking: "It's unfortunate that there isn't an easy way to find them."
New Website

Reason 1:

It’s the first thing people see when searching for you.

If someone wants to know more about your business, they will search for you online. Surprisingly, most people don’t call your business or visit your location; they just type your name in the search engine. You will be the first thing they see when they do a search for your product or service. If your website is well-designed, your website will be the first thing they see when they click on the links near the top of the page. Therefore, it’s very important that your website is easy to navigate and attractive to visitors, as they will be deciding whether or not to do business with you based on what they see when they click on your links.


Reason 2:

Potential customers look for your website before calling you.

According to a survey, more than half of the customers are likely to buy from businesses that have an online presence. While having a website, you might be surprised to know that people will search for your website before calling you. Your website can be your virtual receptionist, who answers all their questions, requests, and queries regarding your business. You can have a contact number on your website and can mention the hours of operation.

Woman calling on her phone with speech bubble thinking: "I hope they answer my call..."


Reason 3:

It helps build trust and credibility.

If you want to build trust and credibility with your customers, you need to have a website. Customers want to know what you are all about, and they would like to know about your qualifications and expertise. Having a website is a great way to provide all of that information, along with your contact information, hours of operation, and even a map of your location. All of this information helps to build trust and credibility with customers that are looking for businesses like yours.


Reason 4:

It’s the most effective marketing tool for small businesses.

Many businesses choose to spend money on TV commercials, radio ads, and billboard ads, but these are short-lived marketing strategies. With a website, you can create fresh content that can be easily updated and changed. You can post news, articles, blogs, and any other information that your customers and potential customers would find interesting and helpful. Having a website is the best and most effective way to market your products and services. You can even add a blog to your website to increase traffic and gain new customers.


Reason 5:

It’s easy to update and add new content.

Unlike other types of marketing, updating and adding new content to your website is easy. You can simply log in to your account, add new content, and add new images or videos. You can also edit your website and change the entire design and layout. You can also add links to other websites or social media accounts. Having a website is easy and convenient, as you can make changes anytime you want to. You don’t have to get permission from anyone to make changes to your website, unlike traditional advertising methods.

Intro to the CMS Editor | Webflow University
Source: Webflow - Intro to the Editor


Reason 6:

Your website is your online business card.

A website is like a business card that is always available for your customers to see. You can always refer your customers to your website to get in touch with you or find your contact details. Your website is also similar to a resume as it shows your experience and skills. It showcases your qualifications and can also be used to find new clients. If you are a freelancer, you can use your website to showcase your past work and clients.


Reason 7:

You can measure its effectiveness.

Visitors are likely to click on your links and visit your website. You can use Google Analytics to track the number of visitors on your website and the time spent on it. You can also track the clicks on your links and find out which links are clicked the most. You can also find out which pages are visited the most and which pages are rarely visited. Having a website is great as you can measure its effectiveness and can take corrective actions if needed.

Google Analytics Home - Analytics Help
Source: Google Analytics Home


Reason 8:

And finally, your business needs a website!

Having a website is necessary for every business. It can help you to reach out to a larger number of customers, both local and international. It can help you to build trust and credibility, make more sales, and gain more profits. It is the best marketing tool for small businesses, and it is easy to update and add new content. Your website is your online business card, and it is the most effective marketing tool for small businesses. Your business needs a website, and it’s time to design and create one now!

Author
Martin Besenyi
Graphic Designer, Web Developer

Martin has been working as a graphic designer for a looooong time now and wanted to expand his knowledge even further. That's when he discovered Webflow.

Everybody around him can tell that he and Webflow became best friends because he is glued to his computer, creating more and more websites.

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Mariana Barboza

Mariana Barboza

Marketing Coordinator at The Cambie Malones Group
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Martin is an awesome graphic & web designer. Really enjoyed working with him for the launch of our cocktail website. Not only he coded the website but he also took care of the photography and videography! He is super receptive with feedback and easy to work with. Totally recommend!
Walter Ayllon

Walter Ayllon

Chief Creative Stuff at Pretty Nice Websites
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Rad Sled does great website, video, and graphics work for me and my clients. I'm hesitant to write this review and let the world know of their greatness for feat of them being too busy for me.
Liborigo

Liborigo

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I hired Rad Sled to create my stock photography website. I was looking for functionality & affordable price and I found both of those with these guys. Working with Martin and Dana was such a pleasure and I must say that both of them are very professional and skilled. They helped with ideas, they were thorough, reliable and very patient with me, haha. If I have another project in the future, I'll definitely contact them.
Skyllup

Skyllup

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My experience with Rad Sled is great! I communicated mainly with Martin and he was very helpful and prompt with his answers. We only needed a single-page website and they were able to create it faster than we expected. I would surely recommend this team to other businesses.
Igor Blahutka

Igor Blahutka

Business Owner at Umbre Window Blinds
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Rad Sled created a redesign of my ancient website to my great satisfaction. Also, my customers noticed the change and asked me who is responsible for this 😉. Those guys gave a new and modern look to my web and they've had really good ideas. I have to say that this change was really worth it. I can really fully recommend Rad Sled to anyone. 👍
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