Webflow Professional Partner

Why Is SEO So Important and How to Write a Search Engine Friendly Code

June 24, 2022

Search engine optimization is the process that helps websites appear on the first page of leading search engines. As an online marketer, your primary goal is to help users find your website and drive traffic to it. To achieve this objective, you need to optimize your website so that search engine crawlers can easily index it. You also need to develop content that’s relevant and user-friendly so that visitors will return again and again. With so many considerations, it’s easy to get overwhelmed. Let’s take a closer look at why SEO is so important and how you can write a search engine friendly code that makes your website more accessible to leading search engines like Google, Bing, Yahoo, and others.

Website code HTML

So why Is good SEO HTML Important?

The first and foremost reason why a well-written SEO code is important is that it helps your website rank higher on search engines. When people search for products and services online, your website should appear on the top three results. With a well-written SEO code, you can make sure that happens. A well-written SEO code makes your website accessible to a wide range of audiences. Assuming your website is about health, for example, you want people with different health conditions to find your content useful. A well-written SEO code makes your website accessible to people with disabilities such as visual impairment, and more. A well-written SEO code also makes your website load faster. When your website loads faster, your visitors are more likely to stay on it longer. That’s why you should hire a professional SEO copywriter to write your SEO code. A poorly written SEO code makes your website look spammy. A poorly written SEO code can also lead to your website being banned by search engines like Google, Bing, Yahoo, and others.

How to Write a Search Engine Friendly HTML code

The first step towards making your website more search engine friendly is to write an HTML code that’s optimized for search engine crawlers. Ideally, your website’s code should be short and concise. If you’re new to this, consider hiring a professional to handle your website’s development. To make your website’s code more readable and search engine friendly, do the following:

  • Keep your code short and concise.
  • Avoid using dynamic URLs.
  • Use URL redirects to maintain your website’s integrity.
  • Keep your url short and to the point.
  • Nurture your backlinks to boost your page ranking.
  • Use keywords in your code.
  • Use alt-text for images.
  • Avoid using Flash or excesive amount of Javascript in your website.

Black Laptop Computer Turned on Showing Computer Codes
Also don't forget to minify your HTML, CSS and Javascript code!

5 Steps for Writing a Good SEO Friendly Code

Once you’ve followed all the steps above, you’re ready to write a search engine friendly code. Before you start, make sure that your document type is set to HTML.

  1. The first step for writing a good SEO code is to make sure that your title tags and meta descriptions are unique and keyword-rich. This is because the title tags and meta descriptions are what people see when they search for your product or service.
  2. The second step is to use H1 and H2 headers while writing SEO content. Make sure that your H1 and H2 headers are unique and keyword-rich.
  3. The third step is to include your targeted keywords in your content. You should also make sure that your sentences are short and easy to understand.
  4. The fourth step is to use bulleted and/or numbered lists while writing your SEO code. You can use these lists to make your content more readable and comprehensible.
  5. The fifth and final step is to use hyperlinks. You can use hyperlinks to link your content to other websites.


Although SEO is important for all websites, it’s especially crucial for e-commerce websites. The truth is that people don’t go to search engines to buy products; they go there to find information about products and services. With that in mind, you need to make sure that your website is accessible to leading search engines. Hiring a professional SEO copywriter to write your SEO code is the best way to do this.

Martin Besenyi
Graphic Designer, Web Developer

Martin has been working as a graphic designer for a looooong time now and wanted to expand his knowledge even further. That's when he discovered Webflow.

Everybody around him can tell that he and Webflow became best friends because he is glued to his computer, creating more and more websites.


What our clients say
Mariana Barboza

Mariana Barboza

Marketing Coordinator at The Cambie Malones Group
Martin is an awesome graphic & web designer. Really enjoyed working with him for the launch of our cocktail website. Not only he coded the website but he also took care of the photography and videography! He is super receptive with feedback and easy to work with. Totally recommend!
Walter Ayllon

Walter Ayllon

Chief Creative Stuff at Pretty Nice Websites
Rad Sled does great website, video, and graphics work for me and my clients. I'm hesitant to write this review and let the world know of their greatness for feat of them being too busy for me.


I hired Rad Sled to create my stock photography website. I was looking for functionality & affordable price and I found both of those with these guys. Working with Martin and Dana was such a pleasure and I must say that both of them are very professional and skilled. They helped with ideas, they were thorough, reliable and very patient with me, haha. If I have another project in the future, I'll definitely contact them.


My experience with Rad Sled is great! I communicated mainly with Martin and he was very helpful and prompt with his answers. We only needed a single-page website and they were able to create it faster than we expected. I would surely recommend this team to other businesses.
Igor Blahutka

Igor Blahutka

Business Owner at Umbre Window Blinds
Rad Sled created a redesign of my ancient website to my great satisfaction. Also, my customers noticed the change and asked me who is responsible for this 😉. Those guys gave a new and modern look to my web and they've had really good ideas. I have to say that this change was really worth it. I can really fully recommend Rad Sled to anyone. 👍
Arrow Forward
Arrow Forward